The Social Media Loves Nokia Lumia
Nokia’s Amazing Everyday campaign for the Nokia Lumia smartphones is a hit on social media. Nokia has released impressive statistics after the 4D lightshow on London’s Millbank Tower; the highlight of the campaign so far. Nokia’s UK head of brand and campaigns, Adam Johnson, told New Media Age that brand metrics, such as favourability and purchase intent surpassed initial expectations.
Here are the statistics:
All these numbers don’t matter if people don’t actually buy the phones, but Nokia is seeing results. “The conversion rate between visitors and people that go on to visit a partner website has been above expectations,” said Johnson. New Media Age has more on this story.
The Social Media Loves Nokia Lumia
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